The analytics that matter for fitness and wellness creators

Fitness content genuinely spans several distinct formats — workout demonstrations, transformation posts, and education or myth-busting content — and these don't perform the same way or drive growth through the same mechanism. Tracking them all together as one undifferentiated bucket hides which one is actually carrying your account's growth.

How the three main formats tend to differ

Why lumping these together as one average is genuinely misleading

If your average engagement across all fitness content looks solid, that average can easily hide a real split — demos might be genuinely mediocre while education content is quietly your actual strongest format, or the reverse. Without breaking performance down by format specifically, you can't reliably tell which one is actually driving your account's growth and which is simply riding along on the back of the others.

What to check, format by format

Demos: completion rate specifically. Are people watching the full workout, or dropping off partway through? A demo with low completion needs either a faster pace or a tighter, more focused edit.

Transformations: save rate and share rate. These are inherently more shareable by nature — if yours aren't performing at the level you'd expect for this typically high-performing format, the issue is likely presentation, framing, or overall quality, not the format choice itself.

Education content: comment depth, not just comment count. A high volume of comments that are mostly generic ("so true!") signals something genuinely different from a smaller number of substantive comments that ask real follow-up questions and show people are actually engaging with the ideas.

What this changes practically

Knowing which format is actually earning your following tells you clearly where to put your creative energy going forward — not necessarily where you personally enjoy putting it, or which format simply feels most natural to make, which isn't always the same thing as what's genuinely working.

A creator who assumes their workout demos are the primary growth driver, because that's clearly the most work to actually produce, might discover their occasional education posts are quietly doing more of the real work — a finding that only becomes visible once performance is broken down by format specifically, rather than viewed as one combined average.

Getting the format breakdown without manual sorting

Ask mayy.ai to break your recent posts down by format and you'll see clearly which one is actually earning your following — rather than defaulting to whichever type of content you personally enjoy making most, which is a genuinely common bias that isn't always well-aligned with what the actual performance data shows.

The workout that gets the most physical reps isn't necessarily the video that gets the most reach — and knowing that distinction clearly changes what you should be making more of.