Campaigns
How to tell if a brand partnership actually worked
After a sponsored post goes live, most creators end up with a vague sense of whether it "did well." That's not useful when deciding whether to work with the brand again or pricing your next deal.
Match the metric to the actual goal
| Goal | Metric that matters | Compare against |
|---|---|---|
| Awareness | Reach, saves, shares | Your own non-sponsored average |
| Consideration | Comments, click-through rate | Your typical organic engagement |
| Direct sales | Code redemptions, tracked link conversions | The brand's stated benchmark, if shared |
Why your own baseline is the right comparison
A sponsored post at 3% engagement might look mediocre next to another creator's viral campaign — or be a genuinely strong result if your typical organic engagement sits around 2.5%. The only fair comparison is against your own numbers, not a different creator's different audience.
Turning the answer into your next pitch
"It went fine" doesn't help you land the next deal. "This post performed 40% above my typical engagement rate and drove 200+ code redemptions" is a concrete result a brand can act on — and it's what makes a repeat partnership, or a higher rate, an easy conversation.
Ask mayy.ai how a sponsored post performed against your typical numbers, broken down by the metric that matches the deal's actual goal, and walk into the next conversation with an answer instead of an impression.
See this for your own accounts
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